Sourced from over 500 unique small batch food and drink products
Championing locally sourced, artisan products made by small batch producers

Honest Umami: Natural MSG Flavour Boosters

100% natural, plant-based flavour enhancer made from fermented sugar beets. It is an essential ingredient used by top chefs and home cooks around the world.

Honest Umami is setting the record straight about MSG. They are committed to debunking misinformation about its potential negative impact on our bodies. It is known that the human body contains 2% MSG by weight, and Glutamate is found naturally in foods like mushrooms, tomatoes, aged cheeses, and soy sauces!

Their range includes four flavour boosters — 3-2-1 All Purpose, Pure MSG, Salt & Pepper, and Chilli MSG — all vegan-friendly and made from fermented vegetables. These are a staple for any pantry and complement any dish for that authentic umami flavour.

Speak to the team to stock Honest Umami.

Delicious food. Meaningful conversations. Stories shared.

Delicious food. Meaningful conversations. Stories shared.

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Wholesale suppliers of speciality food and drink to the finest independent shops.

Mahalo is a wholesale distributor of emerging food and drink brands to the independent speciality food sector. We supply hundreds of the finest farm shops, delis, garden centres and cafes with artisan food to delight their customers and keep them coming back. From popcorn to kombucha, healthy snacks to indulgent bean to bar chocolate, Mahalo is your go to wholesaler for outstanding products made by small batch suppliers at the best wholesale prices. We are a trade only, UK fine food distributor passionate about supporting independent retailers and keeping our High Streets alive.

To get started, apply for a trade account here to access wholesale prices and place orders online.


We are a small business wholesale supplier that distributes wholesale food and drink products across the UK in sustainable packaging.

Our warehouse is based in Manningtree, Essex and we use plastic free packaging with compostable ecofill to distribute our stock. Within London, our dedicated delivery service operates with no excess outer packaging, so receiving your orders is a breeze for your team. We distribute artisan food and drink to independent speciality food retailers nationwide, including Northern Ireland, Monday to Friday, with orders dispatched to you within 48 hours.




Order online or via phone & email, 24/7 with no minimum order.

UK trade buyers from farm shops, delis, cafes, butchers, garden centres, fishmongers and ecommerce websites are welcome to order artisan food and drink via our website. We do not have a minimum order quantity but orders below £200 will incur a small delivery fee. Use our sign up form to apply for a trade account and, once activated, you can start placing your orders immediately. Credit terms are also available, subject to approval.

With Mahalo, you can source from over 70 small producers with one order, one delivery, one invoice and one point of contact, allowing you to spend less time on admin and more time delighting your customers with the best artisan food and drink.
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Some of Our Lovely Customers


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